Valfresco
Overview
Valamar identified a need to improve guest satisfaction by addressing the inconvenience of accessing grocery stores at their camps. Zambelli Design was enlisted to devise a solution, resulting in the birth of Valfresco. This new brand seamlessly integrates Istrian history, autochthony, and gastronomy to offer guests a convenient and authentic shopping experience.
Approach
Drawing inspiration from Istria's rich heritage and the picturesque landscape of its hills, Zambelli Design crafted the name "Valfresco" by merging "Val" from Valamar and "fresco," the Italian word for fresh. The logo's green hues mirror the lush greenery of Istria, while its wave-like shape evokes the region's coastal charm. The shopping cart icon signifies convenience and fresh produce, with the backdrop of a hill symbolizing Istria's natural beauty. By aligning with market trends and guest expectations, Valfresco was positioned to enhance the overall guest experience and foster a sense of welcome at Valamar Camping sites.
Results
The introduction of Valfresco has significantly improved the convenience and satisfaction of guests at Valamar Camping sites. By providing a centralized location for fresh products, Valfresco enhances the overall guest experience and aligns with Valamar's commitment to excellence in hospitality. The brand's visually striking identity and seamless integration with Istrian culture and landscape have reinforced Valamar's position as a leader in Croatian tourism. Overall, Valfresco has successfully addressed a key guest need while enriching the overall camping experience at Valamar sites.
Fields of work:
Brand strategy
Brand verbal identity
Brand visual identity
Implementation
