Hemco
Overview
With a diverse range of clothing adapted to various economic sectors, Hemco faced challenges in establishing a cohesive brand identity across its sub-brands. The company enlisted our help to develop a comprehensive brand platform that would align all future communication and marketing efforts.
Approach
We began by crafting a defined brand platform for Hemco, encompassing its brand story, philosophy, personality, target groups, and slogan. We identified three layers of Hemco's business: functionality and protection, aesthetics, and organizational culture representation. To symbolize Hemco's commitment to protection and security, we incorporated a shield icon into the logo, with the letter 'H' subtly embedding the number 1 to signify the brand's leading position. The typography features modern rounded lines, and the addition of the product category "Workwear" clarifies Hemco's offering. Orange was chosen as the primary color for its association with safety and warmth, providing visibility for workers.
Results
The new brand strategy and visual identity for Hemco successfully unified its sub-brands under one cohesive umbrella brand. The shield icon and modern typography convey strength and professionalism, while the orange color signifies safety and energy. The addition of the slogan "Wearing safety with style" complements the brand's visuals, reinforcing Hemco's commitment to providing high-quality, protective workwear with a touch of style. Overall, the rebranding effort positioned Hemco for success in both domestic and international markets, enhancing its brand recognition and appeal.
Fields of work:
Brand strategy
Brand verbal identity
Brand visual identity
Implementation
