Panissimo®
Overview
Panissimo emerged as a response to the growing demand for contactless sales and convenience in bread purchasing. Reginex sought to introduce a new standard in bread distribution by offering self-service vending machines filled with freshly baked products. Zambelli Design was enlisted to develop the brand identity and visual elements for Panissimo, emphasizing its commitment to quality, accessibility, and innovation.
Approach
Drawing inspiration from Istria's rich heritage and Reginex's renowned bakery products, Zambelli Design crafted the brand name "Panissimo," a fusion of the Italian word "pane" (bread) and the superlative suffix "-issimo," denoting the highest quality. The "24/7 Bread Stations" concept highlighted the accessibility and availability of Panissimo's products. The visual identity, centered around a silhouette of bread formed from a loaf pan, reflected the brand's core offering and heritage. The use of black and yellow colors, inspired by the hues of bread, enhanced brand visibility and memorability, while the slogan "FAST AND CONVENIENT" emphasized the user-friendly experience of purchasing from Panissimo vending machines.
Results
The launch of Panissimo revolutionized the bread-buying experience, offering consumers round-the-clock access to fresh, high-quality bakery products. The brand's visually striking identity and user-friendly vending machines have enhanced visibility and accessibility in retail spaces. Panissimo successfully marries tradition with innovation, catering to modern consumer needs while upholding the authenticity and reliability of Istrian bakery products. With its personable approach and commitment to bringing people together through shared moments over freshly baked bread, Panissimo has become a beloved and memorable addition to the Istrian culinary landscape.
Fields of work:
Brand strategy
Brand verbal identity
Brand visual identity
Implementation
More work
