Logista
Overview
Logista's rebranding journey aimed to encapsulate its rich legacy of excellence and forward-thinking approach while honoring its strong team culture and enduring partnerships. Zambelli Brand Design collaborated closely with Logista to craft a new visual identity that embodies the company's dynamic nature, innovative spirit, and dedication to fostering respectful relationships.
Approach
The rebranding process commenced with a comprehensive assessment of Logista's key attributes, including its robust team dynamics and unwavering commitment to progress. Drawing inspiration from the company's core values and operational ethos, Zambelli Brand Design introduced elements of movement and dynamism into the brand identity. The focal point of the redesign was the letter "o" in the Logista name, symbolizing a moving dial to signify innovation and momentum. Texture played a pivotal role, with a striking contrast of red and white evoking a sense of energy and vitality. The incorporation of Logista's fleet of vehicles further reinforced the theme of motion and progress. Additionally, a new slogan, "A team-driven company," was developed to underscore Logista's emphasis on its people-centric approach and continuous pursuit of growth.
Results
The rebranding initiative led by Zambelli Brand Design culminated in a visually compelling and strategically aligned brand identity for Logista. The dynamic logo and vibrant color palette effectively communicate the company's ethos of innovation, teamwork, and forward momentum. The new slogan encapsulates Logista's dedication to its employees and their pivotal role in driving its success. Overall, the rebranding effort has reinforced Logista's position as a leader in the industry, enhancing its brand visibility and resonance with clients, partners, and stakeholders.
Field of work:
Brand Strategy
Brand Visual Identity
Brand Implementation
