Ludvig Dental
Overview
In a world where quick service and innovation often overshadow quality and tradition, Ludvig Dental stands out with its commitment to professionalism, elegance, and personalized care. Housed in an old Austrian villa with a rich healthcare history, Ludvig Dental embodies traditional European values and sought a brand identity that reflected its heritage while embracing modernity.
Approach
Zambelli Brand Design began by crafting a brand strategy that highlighted Ludvig Dental's commitment to quality, elegance, and family values. The visual identity centered around a royal blue and gold color scheme, symbolizing tradition and sophistication. Nature-inspired textures like seashells and pearls were incorporated to evoke a sense of immanence and elegance. Slogans such as "Quality never gets out of style" and "Where tradition in dentistry meets innovation" succinctly conveyed Ludvig Dental's brand story.
Results
The new branding positioned Ludvig Dental as a contemporary yet timeless dental clinic that seamlessly blends tradition with innovation. The royal blue and gold color scheme, along with nature-inspired textures, conveyed a sense of sophistication and elegance. The slogans effectively communicated Ludvig Dental's commitment to quality and tradition in dentistry. Overall, the branding successfully captured Ludvig Dental's heritage while signaling its modern approach to dental care.
Fields of work:
Brand strategy
Brand verbal identity
Brand visual identity
Implementation
