Surf’n’fries is a 1950s California-themed chain of fried potato bars established in Europe. The idea behind the branding is that surfing is perceived as freedom, and Surf’n’fries represents a freedom of choice when it comes to food and lifestyle.
Zambelli brand design has followed this brand and its growth for over 10 years designing and implementing all of the brand touch points from brand visual communication, packaging design, and graphic standardization for all of the franchise needs.
From the first graphic design in 2008, Surf’n’fries has taken huge steps and has now more than 50 outlets around the globe.
Surf’n’fries packaging design project was featured on the Packaging of the World website, for more information, take a look at: www.packagingoftheworld.com