First Coffee
Overview
When approached by the team behind First coffee, Zambelli Design recognized the opportunity to create a standout brand experience amidst a crowded coffee market. Despite having a unique name, the brand lacked visually compelling elements. The goal was to develop a brand strategy that would translate into captivating visual design, reflecting First coffee's mission to deliver indulgent coffee experiences in short-term, to-go settings.
Approach
Zambelli Design began by defining a brand strategy centered around delivering an exceptional coffee experience that resonated with consumers on a short-term basis. The brand's logotype, featuring a rooster symbolizing mornings, was ingeniously designed to incorporate the hidden detail of the number "1," emphasizing the brand's name. English and Croatian slogans were crafted to evoke the brand's essence of inspiring mornings. Each brand touchpoint, from packaging to pop-up store designs, was meticulously designed to enhance the customer's interaction with the brand and elevate the to-go coffee experience.
Results
The collaboration between Zambelli Design and First coffee resulted in a visually captivating brand identity that stood out in the competitive coffee market. The incorporation of unique brand textures, paper cups, to-go bags, and pop-up store concepts created a cohesive brand experience that resonated with customers. The revitalized brand visuals successfully communicated First coffee's commitment to delivering indulgent coffee experiences, reinforcing its position as a distinctive player in the coffee industry. As a result, First coffee was poised for success in capturing the attention and loyalty of coffee enthusiasts seeking innovative and memorable coffee experiences on the go.
Fields of work:
Brand strategy
Brand verbal identity
Brand visual identity
Implementation
