The story of the interesting Bora Bora franchise concept started almost by accident, in a casual chat between creative and energetic people from Kuwait, who recognized an untapped potential in the market. Namely, alongside other cultural specifics, the Middle East has two big traditions: juice bars with freshly prepared fruit juices and a great passion for sweets. Bora Bora merged the two into a new product and that is how this business idea came to be, offering probably the craziest drinks you have ever seen.
Beside juices in all the colours and tastes you can think of, they played with various sugary add-ons, creating imaginative combinations for sweet-tooth people, who also enjoy discovering new experiences: drinks with candy, popsicles, lollies, chocolate, even popcorn! Almost instantly, Bora Bora exploded in the market as a new Instagram attraction, mostly between young people seeking adventurous experiences.
Soon after founders created the first Bora Bora brand identity, they realized that they want to share their passion with the world, so they developed a franchise concept. However, they lacked a consistent and coherent brand strategy, along with that recognizable visual identity that looks the same at every touchpoint and that is so important in the franchise business.