Providing medical care services in 14 cities and 22 municipalities, the Health Center of Primorsko-Goranska County is the roof health institution of the region.
To give shape to the Health Center of Primorsko-Goranska County brand we played with two geographical aspects that define the region, the sea and the mountains (Primorsko-Goransko). Combining these two elements gave birth to a third one, a stylized hand that is caring for all the region, that symbolizes the main feature of the institution.
Employing more than 750 people, the Health center needed a rebranding, but more than this needed a well-defined set of rules, a book of graphic standards that will be used in future to maintain coherence through all of the Health Center of Primorsko-Goranska County communicational platforms.
To see the brand in action, please take a look at Health Center website.