How do you make product information accessible to your partners when you are the leading innovator and provider of advanced, high-quality air conditioning solutions? Daikin designed and developed a tool called Dportal which main goal is to build relationship and trust towards their partners.
In collaboration with Daikin Croatia we designed Dportal brand identity as an extension of the Daikin brand. Targeted at architects, engineers, and customers Dportal bridges the gap between the market and Daikin products.
This is why we took the product main characteristic, the bridge, and link concept and translated them into a graphic bridge between the letter “D”, that stands for Daikin and the word “portal” – a simple yet powerful a visual metaphor.
To furthermore enhance this idea we suggested accompanying the brand identity with the “Your link to Daikin” slogan.