Your brand name is no joke and presumably it will be with you for many years to come, connecting that verbal part of your identity with your products and services, and even the ideas and values ​​that you represent and support. But did you know that your brand name can determine whether or not your company will be successful? The Latin proverb, "Nomen est omen" really works when it comes to brand naming.


Many founders of IT companies believe that it is the innovation of their products that sells their offerings and that they don’t need branding and marketing. However, this theory falls flat when another competitor comes in with the same offer or when the market turns towards a new "shiny object". Because that is exactly what continuously happens in the technology world - fast changes and constant innovations.
Zambelli Brand Design - Bora Bora Sugaration Station


Considering its extremely sugary offering, Bora Bora couldn’t have the same product category as all the other juice bars. It had to be something entirely different that would reflect its unique products, which is why we came up with a new product category – “The sugaration station”. In short, it’s a place where you stop by to recharge with sweet pleasure, adventure, and a bit of that hedonistic energy.